![]() Exercise time: The group discussion time should be around 15 minutes. ![]() If you find the excel tool useful, I would appreciate a positive review and rating. Student audience: This exercise is more suitable for students of marketing strategy, and perhaps some students of introductory marketing. ![]() Reduce complexity within our strategic analysis and discussionsĪpply the BCG Matrix to evaluate strategic directions based on current portfolio structure, while balancing the investments needs between exploration in new business segments and exploitation of established segments. The chart classifies the business units, products or brands into four areas:Ĭreate transparency regarding the company's business units, product portfolio or brand portfolio 9 Box Grid Talent Management Excel Template. It helps the company to analyze where to allocate its resources and is used as an analytical tool in different practice areas as strategy, product management, marketing or portfolio analysis.īCG matrix is a well-known and established strategy tool, which is used to analyze a company's product portfolio on a quadrant along relative market share axis (horizontal) and market growth rate axis (vertical) Your best resource for free editable matrix diagram templates. It is derived from the Boston Consulting Group (BCG) portfolio matrix which was developed in the 1970s. Henderson for the Boston Consulting Group (BCG) in 1970 to help companies analyze their business units, product lines or brands A BCG Matrix Excel Template is a tool used for analyzing the relative business strength of a company’s products or services. ![]()
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